Managing digital in a time of accelerating change – John Stack, Digital Director, Science Museum Group
Museums, galleries, libraries and archives operate at their touch points with their audiences. Historically, the museum experience has begun and ended with the entry and exit of a physical visit. In the digital age, digital channels are a component of all visits, and increasingly visits are digital-only experiences.
Digital provides galleries, libraries, archives and museums, new ways to fulfil their missions through increased reach, enhanced experiences and deeper engagement. However, the digital landscape and audience behaviour continues to evolve rapidly presenting the challenge of how to keep up with ever-changing digital technologies and audience expectations. This talk will explore the ways in which digital might be deployed to achieve the right mix of sustainable long-term solutions, and experiments and exploration of emerging technologies.