Managing digital in a time of accelerating change
20 January 2021, 14:00 – 15:00
Museums, galleries, libraries and archives operate at their touch points with their audiences. Historically, the museum experience has begun and ended with the entry and exit of a physical visit. In the digital age, digital channels are a component of all visits, and increasingly visits are digital-only experiences.
Digital provides galleries, libraries, archives and museums, new ways to fulfil their missions through increased reach, enhanced experiences and deeper engagement. However, the digital landscape and audience behaviour continues to evolve rapidly presenting the challenge of how to keep up with ever-changing digital technologies and audience expectations. This talk will explore the ways in which digital might be deployed to achieve the right mix of sustainable long-term solutions, and experiments and exploration of emerging technologies.
John Stack is Digital Director of the Science Museum Group. The Science Museum Group encompasses five museums: Science Museum, London; National Science and Media Museum, Bradford; National Railway Museum, York; Science and Industry Museum, Manchester; and Locomotion, Shildon. He joined the group in 2015 and is responsible for setting and delivering the group’s digital strategy. He manages the Digital department which encompasses the museums’ websites, digitised collections, apps, games and on gallery digital media. Prior to joining the Science Museum Group, he was Head of Digital at Tate for ten years. His work has won numerous awards and in 2014, his work at Tate was the subject of a Harvard Business School case study. He is currently leading a project called Heritage Connector which explores the opportunities for computation analysis to build links at scale between collections.